Nov 10, 2018
Thank you for spending some of your time with me today, Among
friends and peers it's always wonderful to be so I appreciate you
tuning in .
I'm going to be sharing a glimpse behind The State of Dispensary
Digital Marketing -
The Cannabis Elephant Online within Search Engines
If you’re building a cannabis brand in an irrational market, it
doesn’t make sense to hire media planners, buyers and advertising
agencies. (even though it would be the fastest way for a startup to
spark growth.)
Instead, you’ll be hiring the best SEO strategists, content
marketers, email specialists and digital public relations (PR)
managers available.
Being SEO specialists, I've watched business owners struggle to
adapt growing their digital footprint, regardless of the search
engine, Facebook, Google it doesn't matter.
I see being successful in these marketing investments into search
engines as fundamental in succeeding in business in the future.
-----In fact, there are two conditions to be what I consider the
absolute two conditions necessary for success in the search engine
industry.
And unless you have these two conditions in place at all times in
your online business, I don't believe you have any reasonable basis
to expect to have sustained financial success from your digital
marketing investments online in the cannabis industry.
Through these podcasts, I'm going to be sharing these two
conditions that maybe interesting and perhaps a bit unfortunate for
you in marketing your marjuiana business online.
So, Ahhh I can't wait!
But TODAY I want to create space for the elephant for me in this
podcast and how it correlates to the elephant in the room
online.
The Cannabis Elephant For ME
This was an industry we stumbled on through ancillary B2B business
partnerships in the space. As I film this podcast, we have 5
members of our agency attending the Mjbiz.com conference
next week with other leaders Jim Marty, http://bridgewestcpas.com/, John Darwin One
Cannabis, Baker Technologies, I mean very impressive, brilliant
humans entering the evolving industry.
Personally, my company Guardian Owl has 6 years of experience in
Search Engine Optimization, were positioned well to aid in helping
these business owners who are eager be successful online. And for
us, it's in clear alignment of our mission, to educate, create
transparency online, and guard over our client's digital
investments in industries that have a lot of
Building a brand in a multibillion-dollar industry when you can’t
pour money into advertising as a stopgap means you MUST nail SEO,
content and influencer marketing, partnership and affiliate
marketing.
Finding traditional advertising opportunities that may not be as
heavily regulated means when advertising opportunities open up,
these brands will already be sustainable, well-oiled machines.
This is the whole Why behind why Guardian Owl Digital was created
and why inserting ourselves, within the research and data of
clients in the industry, to bridge the gap in what YOU need to know
NOW to build your Cannabis business online.
The Cannabis Elephant For ME
This was an industry we stumbled on through ancillary B2B business
partnerships in the space. As I film this podcast, we have 5
members of our agency attending the Mjbiz.com conference
next week with other leaders Jim Marty, http://bridgewestcpas.com/, John Darwin One
Cannabis, Baker Technologies, I mean very impressive, brilliant
humans entering the industry.
Professionally, Guardian Owl has 6 years of experience in Search
Engine Optimization, were positioned well to aid in really helping
these business owners be successful the RIGHT, whitehat,
sustainable way online.
Personally, being vulnerable, this is a transparent space right? I
come from a small Lancaster county PA rural town, my mother was a
single mom of 3, highschool counselor, and current high school
Athletic Director. (So think Authoritative) I competed at the
nationally ranked University of Louisville Fh team in college, and
through my frame of reference have really struggled with my
alignment with Cannabis.
The fear of the unknown has certainly been a hesitation in putting
this podcast on the internet. (As we know, what's online, is
forever online)
And this hesitation, is what I believe, the same hesitation
Facebook or Google may be facing. It may be why there there are no
AdWords or Facebook advertising programs available and no current
opportunities to advertise a cannabis company among any of the
larger advertising platforms.
This podcast is meant to provide an oasis of education and unbiased
education in an irrational industry online and in real life!
Business owners face an uphill battle when it comes to marketing
themselves online in any industry and my company has compiled over
6 Years of data and 7 FIGURE sales growth to give you access to all
things digital YOU NEED TO KNOW NOW in your cannabis business
Were going to share everything we know from working with some of
the nations top business's, leaders, and entrepreneurs.
Thanks for tuning in and please as always continue to give feedback
and what you want to learn about through this podcast.