Nov 10, 2018
Thank you for spending some of your time with me today, Among
friends and peers it's always wonderful to be so I appreciate you
tuning in .
I'm going to be sharing a glimpse behind The State of Dispensary Digital Marketing -
The Cannabis Elephant Online within Search Engines
If you’re building a cannabis brand in an irrational market, it doesn’t make sense to hire media planners, buyers and advertising agencies. (even though it would be the fastest way for a startup to spark growth.)
Instead, you’ll be hiring the best SEO strategists, content marketers, email specialists and digital public relations (PR) managers available.
Being SEO specialists, I've watched business owners struggle to adapt growing their digital footprint, regardless of the search engine, Facebook, Google it doesn't matter.
I see being successful in these marketing investments into search engines as fundamental in succeeding in business in the future. -----In fact, there are two conditions to be what I consider the absolute two conditions necessary for success in the search engine industry.
And unless you have these two conditions in place at all times in your online business, I don't believe you have any reasonable basis to expect to have sustained financial success from your digital marketing investments online in the cannabis industry.
Through these podcasts, I'm going to be sharing these two conditions that maybe interesting and perhaps a bit unfortunate for you in marketing your marjuiana business online.
So, Ahhh I can't wait!
But TODAY I want to create space for the elephant for me in this podcast and how it correlates to the elephant in the room online.
The Cannabis Elephant For ME
This was an industry we stumbled on through ancillary B2B business partnerships in the space. As I film this podcast, we have 5 members of our agency attending the Mjbiz.com conference next week with other leaders Jim Marty, http://bridgewestcpas.com/, John Darwin One Cannabis, Baker Technologies, I mean very impressive, brilliant humans entering the evolving industry.
Personally, my company Guardian Owl has 6 years of experience in Search Engine Optimization, were positioned well to aid in helping these business owners who are eager be successful online. And for us, it's in clear alignment of our mission, to educate, create transparency online, and guard over our client's digital investments in industries that have a lot of
Building a brand in a multibillion-dollar industry when you can’t pour money into advertising as a stopgap means you MUST nail SEO, content and influencer marketing, partnership and affiliate marketing.
Finding traditional advertising opportunities that may not be as heavily regulated means when advertising opportunities open up, these brands will already be sustainable, well-oiled machines.
This is the whole Why behind why Guardian Owl Digital was created and why inserting ourselves, within the research and data of clients in the industry, to bridge the gap in what YOU need to know NOW to build your Cannabis business online.
The Cannabis Elephant For ME
This was an industry we stumbled on through ancillary B2B business partnerships in the space. As I film this podcast, we have 5 members of our agency attending the Mjbiz.com conference next week with other leaders Jim Marty, http://bridgewestcpas.com/, John Darwin One Cannabis, Baker Technologies, I mean very impressive, brilliant humans entering the industry.
Professionally, Guardian Owl has 6 years of experience in Search Engine Optimization, were positioned well to aid in really helping these business owners be successful the RIGHT, whitehat, sustainable way online.
Personally, being vulnerable, this is a transparent space right? I come from a small Lancaster county PA rural town, my mother was a single mom of 3, highschool counselor, and current high school Athletic Director. (So think Authoritative) I competed at the nationally ranked University of Louisville Fh team in college, and through my frame of reference have really struggled with my alignment with Cannabis.
The fear of the unknown has certainly been a hesitation in putting this podcast on the internet. (As we know, what's online, is forever online)
And this hesitation, is what I believe, the same hesitation Facebook or Google may be facing. It may be why there there are no AdWords or Facebook advertising programs available and no current opportunities to advertise a cannabis company among any of the larger advertising platforms.
This podcast is meant to provide an oasis of education and unbiased education in an irrational industry online and in real life!
Business owners face an uphill battle when it comes to marketing themselves online in any industry and my company has compiled over 6 Years of data and 7 FIGURE sales growth to give you access to all things digital YOU NEED TO KNOW NOW in your cannabis business
Were going to share everything we know from working with some of the nations top business's, leaders, and entrepreneurs.
Thanks for tuning in and please as always continue to give feedback and what you want to learn about through this podcast.