Nov 12, 2018
Welcome podcast listeners to Cannabis in Business on Episode 2
So excited you're here it's our second podcast thank you for spending some of your time with me today I really appreciate it I'm going to be sharing a glimpse behind what you can audit quickly for an SEO conversation whether that's with the a Collegue or on your own website or with a potential client I utilize this on a daily basis and I am so excited to just dive in and utilize a tool that again if you have 20 minutes just dive in you'll be able to at least pull some top-level opportunities to capitalize.
Or areas that you're doing well and maybe could be a blueprint to follow in other areas of your SEO business so let's get started if you are listening to the podcast thank you I'm so excited podcasting is super new for us so we are just diving in head on over to our YouTube channel because then you're going to be able to at least follow along if you are driving or listening but I'll try to give a detailed overview so again go right on in to Ahrefs.com
If you can so I thought again it's going to be a h r e f s .com. I love love love this tool.
It's a data aggregator and essentially and you can see it analyzes websites that is all it does so next week we're actually going to the mjbizcon conference in Vegas so I thought that it would be.
Just it would be cool to utilize them as an example so I'm going to pull them and mjbizcon. Come you're just going to go ahead and pull both the HTTPs + HTTP what's really interesting in one of the big things that you'll be able to tell with Google is Google actually now gives you a higher ranking for having a secure site one of the ways that you can tell.
Site is secure is by going to.
Your browser and chrome. If podcast listeners we are operating in Chrome and you'll see him back to the browser you're you're going to see whether your connection is take care just click on that little icon right here were seeing a little lock and it says connection is secure what I see often times is a little ISO mjbizcon two thumbs up we're super excited this is amazing the great thing is to for all business owners Expo attendees if you are a link to the site hopefully they're passing along some link juice and they are because if you can see.
One of the big things I want to cover right here is domain rating so domain rating and a patriot rastas what I believe a great job with accuracy in understanding this I'm not track and it shows the strength of a Target website backlinks profile on a 100-point scale a hundred being the best and the strongest and 0 being the least and not something that you want So if you think about this like the real world and networking if you were connected to I always like to utilize Oprah Winfrey and clients and people that know me will laugh at that start at least a call back I really do because.
I mean Oprah Winfrey is worldwide not just here in the US or Kentucky where I'm broadcasting this from but Oprah is a very well known for her domain rating would probably be higher than a 63 she might be in 88 so I'm just going to show you I'm again good job mjbizcon this is great it looks like they are at least right now having a great backlinking strategy that's working there very new but this is exciting to see you so hopefully they will sustain this I'm going to show you just again they're 63 let's go ahead and pop in amazon.com we're 5 minutes and so we have a little time.
And this is amazing so I think it's funny because amazon.com essentially.
Air quality score is just a invented but there a 96 so this is who you're inspiring to be I always loves it to look at traffic value because I think that this is again a great indicator of what your website is worth what you're doing value is worth and at the end of the day it is a business.
So at this is something that I always just quickly like to look at so again one always want to go and just look and see if the website is secure night if it's not.
First things first that's huge go get an SSL certificate secondly do an audit so you know how how your seeno n Google and search engines weighting your network.
Weighing who that you're connected to.
And then next what I always look at is for a business you want to be getting repeat traffic but you also want to be appearing first in a lot of long tailed search queries that are producing volume as well as.
Business so you can see cannabis you know obviously they're getting a lot of traffic.
But I would just be curious you know right here.
What you know all of this keyword for instance yes cannabis 163000.
Searches for this given keyword on a monthly basis and right now we're positioned 103 we're not getting much traffic from that time so let's see how much traffic we are there getting for this I keep saying we but mjbizcon is who I'm referencing that we're ranked number 14 that is huge I'm 93% of our traffic is coming from that so I would say you know this is a new conference I'm wondering how much advertising babe dad mjbizdaily it looks like a great connection shout-out mjbizdaily.
Who is doing your SEO I want to meet you because it looks like they're getting some great traffic from there and cannabis convention you can see here you know who is literally sending the convention the traffic how much.
And then I always like to look at it again arpas the position of the website.
The amount of traffic the site is sending the cost-per-click of that traffic if we were to pay for it or you know paid media and then he worked at difficulty so the estimate of how hard it would be to rank in the top 10 Google search results for this keyword so I always think it's great you know right here that were performing so well because that's pretty pretty high so this is hopefully mjbizconference you all have a great SEO strategies moving forward because it looks like you have.
Great fundamentals and play so again a trav's shout out to them I love this tool I believe that you can do a free at seven day at trial so I suggest getting everything set up if you're like me and then the beginning bootstrapping needed all this information and this would be the tool that I would suggest to to get it so thank you again I appreciate you at tuning in to cannabis SEO conversation.
Your time is valuable and I appreciate you spending 10 minutes with me.